Logo animations have come a long way in recent years, and I suspect one reason is the popularity of Adobe After Effects. It’s relatively easy to use, and can produce professional, handsome results right out of the box. I decided to try my hand at a logo animation recently, as a learning exercise, and had great fun creating this first draft of a logo intro for my freelance business.

This was my first time tinkering with the 3D capabilities built into After Effects. This scene has depth, and three lights: one for the backdrop, one to cast the pool of light beneath the shield, and one to cast light beneath the type. The lights really added life to the presentation.